What we do
There is no one-size-fits-all approach to PR, nor is there always endless budget. This is why we have a number of ways to work with us from taking on your full press office function, to training you to start on your own. Here’s how we can help:
1. Full PR service
The core part of our business is supporting brands with a full PR service, as an extension of the team. This covers everything you’d expect it to from handling incoming enquiries and planning and executing proactive PR strategies to issues management support.
We’ve worked with brands both big and small, in the B2C and B2B sectors in this capacity. Some of our clients include Bupa, ABM and Sainsbury’s as well as Mondays and WP Diamonds.
We are happy to work on either a retainer or project basis. We find that starting on a shorter term contract allows time for all parties to ensure the fit is right, so do ask us about our approach if it sounds good to you.
Our job is to make sure you’re making headlines for the right reasons and manage media relationships on your behalf. Get in touch if you want to know more.
“Seymour PR is one of the few agencies that take the time to understand individual publications. They’re great at creating relevant stories no matter the client. I very rarely have to turn down a story idea!”
2. FirstTimers package
Whether you’re launching a business, have a new product or initiative to talk about or are a small enterprise looking to see what the power of PR can do for you, we can help.
Our FirstTimers package is designed to give founders the tools to start telling their own story across earned and owned channels, without the hefty price tag which comes with delivering media relations and social management.
The FirstTimers package covers all the PR and social basics and we can tailor it to individual needs where necessary.
Earned and social media workshop:
A two-hour workshop which clearly lays out the key things you need to think about to start building your public profile. We cover both traditional and social media in the workshop. You may already have social channels but want to elevate the content; you may have had PR in the past and want to build on that success; or you may be starting from scratch. Wherever you are in the journey, this workshop will leave you with a clear plan of what to do next.
One press release
First impressions count; and that’s no different for the first time you present your brand or project to press. We find the press release writing process can throw up brand questions for founders of new or small businesses. We’ll work with you to curate a single press release which you or your team can then use to build profile around your brand.
Help with media and/or influencer targetting
Once we understand your target audiences we can point you in the direction of some key media targets and or influencers relevant to your needs, which you are then able to target, with our guidance.
Blog content
We all know that blog content is important for building authority, optimising your SEO and providing rich content for traditional and social media. We will equip you with three months’ worth of well written blog content to get you started.
Social content
Social content takes an enormous amount of time to create, and you need fresh things to talk about every day. We will provide you with up to three months’ worth of social content, tailored for different channels. We’ll also do your hashtag research and give you an initial list of up to 100 hashtags to help drive visibility of your Instagram posts.
We’d love to hear about your venture and see where we can support you, so make a brew and give us a call!
Discover how we helped Muna's featured products sell out online in two days
3. Content creation
We’re storytellers. We’re always happiest when we’re putting pen to paper. That’s why our content creation service has been a real success and we’re broadening our offering. We know that creating compelling copy takes time – something a lot of in-house teams or business leaders are short on! Likewise, we often get people coming to us knowing what needs to be said, but unsure of how to translate that into words that are clear, engaging and effective.
From ghost writing thought leadership pieces to blog content and social copy, we’re here to tell your story. Here’s how we can help:
Key messaging: Distilling your brand profile into tight, digestible and repeatable key messages takes time and creativity. We’re not branding specialists but we’ve helped many startups arrive at the handful of things they need to effectively describe what it is their business does, and why it’s special.
Web copy: We’re well versed in what website copy needs to look like. Walking the line between what’s needed for SEO purposes and what looks fantastic on a page can be difficult. Leave the heavy lifting to us.
Blogs: We know the importance of blog content for improving your site SEO as well as giving your business and people the authoritative voices customers want to hear. We can curate batches of blog content which fulfil both of these needs. All you need to do is upload them to your site at the right time.
Thought leadership: Ghost writing thought leadership pieces is a big part of the PR day job, so it goes without saying we’ve got this t-shirt. If you’re looking to build the profile of your leadership team on Linkedin and other owned channels we can help. Equally, if you’ve got a media opportunity but no time to do the graft, we can take it off of your list.
Marketing and internal comms: Sometimes you just need that newsletter written or employee comms pulled together. With some knowledge on audience and brand positioning we can whip these things up pretty quickly.
Social copy: Social content takes an enormous amount of time to create, and you need fresh things to talk about every day. We will provide you with up to three months’ worth of social content, tailored for different channels. We’ll also do your hashtag research and give you an initial list of up to 100 hashtags to help drive visibility of your Instagram posts.
We’re open to most briefs, so just give us a call.
Discover how we helped to launch the £25million redevelopment of Debenhams' flagship store on Oxford Street
“The Seymour PR team are friendly, professional and organised PRs. Their passion for their brands shines through and they’re a pleasure to work with. I wouldn’t hesitate to recommend them and their work.”